Here’s our list of the most provocative, exciting, fun and really creative contemporary furniture ad campaigns
Moooi – Erwin Olaf, a renowned Dutch photographer captured Moooi’s 2004 product campaign for modern furniture, accessories and lighting through a daring, racy and artistic style. The photographs featured naked models showcasing key elements from Moooi’s collection among which were the Bold Candelabra Collection designed by Roderick Vos and manufactured through an innovative laser cut technology; Pantheon Throw featuring mythological patterns and serving a multitude of purposes, from table cloth to an element used to revitalize an old coach; Carbon Chair designed by Marcel Wonders and Bertjan Pot is visually and physically light in lieu of its construction method and materials used (epoxy resin and carbon fibers); Paper Chandelier is made out of none other than paper and yet, its rococo silhouette is interpreted in modern, all-white demeanor making it current and timeless at once.
Edra – The creation of Edra’s recent catalogue addition – Edra Special is meant to group the company’s extraordinary products that have necessitated distinctive design ingenuity and diligent production techniques. Historia Naturalis is an upholstery collection designed by the Brazilian born brothers Fernando and Humberto Campana. Drawing inspiration from the Amazonian natural life, the collection is portrayed through the contradictions between sensuality and femininity and the undefined, spineless, frameless seating elements that are neither common in shape nor in their seating experience. Kaiman Jacarè resembles intertwined alligators; Aster Papposus is shaped in a form of a huge starfish; Boa twists around, winding into a sofa-like seat. Just like their shapes, the textured upholstery for these pieces is traced to nature as well including crocodile print leathers, artificial furs and scaly fabrics.
