During the 2013 Salone de Mobile in Milan Moooi and Erwin Olaf collaborated on an incredible showroom where Moooi’s new collection was presented against Erwin Olaf’s powerful photography. The via Savone showroom became an experience more so then a showcase, with rich and powerful imagery, simultaneously integrating extraordinary art, designer furniture and inspiring lifestyles. Titled Unexpected Welcome, the exhibition was organized as living quarters furnished with items from Moooi’s latest collection as well as many of the brand’s iconic pieces by Marcel Wanders, Studio Job, Joost van Bleiswijk, Edward van Vliet, Neri & Hu, to name a few. Each vignette fused magnificent interior design and artistic photography by transforming realities and dimensions through hidden stories and the creative use of mannequins.
Moooi showroom became one of the most sought after attractions during this year’s design week in Milan and it comes as no surprise that Moooi and Erwin Olaf were nominated last month for the Rotterdam Design Prize 2014, one of the most coveted design awards in the world. Read More