Originated in the 1980s as an alternative to the entirely standardized and familiar hospitality industry, a boutique hotel concept intended to deliver a unique and highly luxurious experience. In contrast to the desired familiarity that defined the international hotel scene of the 1950s, with the introduction of boutique hotels, guests’ unique travel experiences started when they checked into their boutique hotel. So what exactly make the boutique hotel so appealing and revolutionary for over three decades?
The largest defining element that separates boutique hotels from any other travel accommodations is the exclusive interior design that often dictates the hotel’s unique guest experience. With the highest sophistication and the extraordinary ability to connect sensorial associations to interior design elements, boutique hotel’s authenticity changed the way people travel for work and leisure.
Boutique hotel concept also had a large influence on the growth of modern design within the residential space with travelers finding inspiration during their stay and recreating it in their homes. Chic, individually curated properties like the Sanderson Hotel in London that was conceived by Ian Schrager and designed by Philippe Starck or the Mondrian Hotel in Miami that was designed by Marcel Wanders, transport its guests to fantasy-style spaces depicting elements from Sleeping Beauty’s castle and Alice’s journey to Wonderland, and subsequently creating unforgettable hotel stays full of lasting memories.