Known for pushing the limits of conventional design and daringly amalgamating art and technology, Ron Arad partnered with the mega design houses of Moroso and Nanimarquina to realize his Do-Lo-Rez collection of seating elements and rugs. Not surprisingly, the name of the collection is an extension of Ron Arad’s infatuation with technology representing a shortened way to say “do low resolution” as it relates to image pixilation.
Do-Lo-Rez designer sofa collection is trendy, fresh and entirely unusual by the way it provokes attention. The sofa is comprised of various soft square cube or rectangular shaped units of various heights and complimenting colors. The individual elements are organized into rows, formulating the overarching silhouette of the sofa. The interplay with different heights and colors yields to a pixilated look, making the eye recognize individual elements as well as the overall visual.
Do-Lo-Rez rug collection carries the same pixilated theme into floor fashion. The rug features squares in different colors and three different depths that are patched together and, so it seems, randomly arranged into a shape that is the furthest from a typical rectangular or square rug dimension. More than one Do-Lo-Rez rugs immediately encourage a puzzle like interplay where the surface shape is entirely custom.